আপনি এই টিউটরিয়ালে জানতে পারবেন, কিভাবে সিপিএ মার্কেটিং এ সফলভাবে আপনি নিজেকে ডিজিটাল মার্কেটার হিসাবে ক্যারিয়ার গড়তে পারেন।
এজন্য নিচের নির্দেশিত রাস্তাটি ফলো করুন।
CHAPTER 01
What is a landing page?
Unlike its commonly used website, a landing page has a mission: to get visitors to do a "next action".So, what is really a landing page? Landing pages work systematically to transform cold traffic into potential customers, potential customers and delirious fan customers. How? Inviting visitors to make a decision: click (and convert) or hit the road.
That single decision can be virtually anything: subscribing to a newsletter by email, registering for an upcoming event, making a purchase or downloading free content (or main magnet). This decision point is the conversion point. As a result, the conversion capacity of your landing pages can catapult your business to the next level or hinder your hustle and bustle considerably.
Wherever web traffic comes from, be it a paid Facebook ad, a social media post, a blog post or an email, when people "land" on their landing page, they should receive enough persuasive information and educational to force them to click and convert.
What makes a landing page different from a web page?
Unlike static web pages or regularly published blog articles, landing pages are the unique ranger of your digital sales force: they do all the heavy lifting without linking to other pages or platforms.
Landing pages are usually not connected to other parts of your website or are listed in your main navigation menu (although there are exceptions). Instead, they are often between an advertisement and a thank you page as part of a digital marketing campaign.
In most cases, landing pages have a strong call to action that converts new prospects into potential customers (by collecting email addresses), or closing sales and collecting payments.
In any case, the conversion rate of your landing page is the percentage of visitors who arrive at the finish line and take the "next action" you expected them to take (the people who took the action were divided by the total number of people who saw the page).
So, in general, if you're wondering, "what is a landing page used for?", It is used to convert web traffic. (It's really that simple).
Is it a suitable landing page for your campaign? Discover why you need landing pages for the best lead generation and customer conversion.
What are the landing pages used for?
Landing pages can be used for thousands of things, but only one thing at a time.
The only goal of a landing page is to convert. How to define that conversion point is up to you. When determining how to use landing pages to meet your needs, there is only one thing to remember. Each landing page needs a clear objective and a single call to action.
The two most common objectives of the landing page are:
Collect qualified leads (usually through the email address)
Sell products / services to prospects and existing customers.
1) Lead generation lead pages
Driving anonymous web traffic to your website is only the first part of the equation. By capturing the name and email address of your potential customer, you can proactively reach and nurture your new potential customer until he or she is ready to buy.By creating your email list and gathering qualified leads, landing pages allow you to fuel your marketing funnel and grow your business.
2) sales pages
Sales pages are a particular type of landing page that are dedicated exclusively to selling a product or service and raising revenue. Ideally, sales pages are used to transform potential customers and customers into regular buyers.The length of your sales page is usually determined by the price, the familiarity of your audience with your offer and the complexity of the offer itself. The more familiar your audience is with your offer and the lower the barriers to purchase, the shorter your sales page will be.
Learn more about the types of landing pages and their objectives here.
When it's time for action, use a call to action
The purpose of a landing page is to generate leads and nurture your audience along the journey of your customers. The landing pages that are most consistently converted are those that use a clear and convincing call to action.
Common calls to the landing page include:
> Subscribe to a newsletter, blog or email list
> Download a piece of content, e-book, complete guide or white pages report
> Register for live or digital events, such as a webinar or conference
> Buy a product or service
The call to action on your landing page depends on the final result you want from the funnel. Click to know when to use a landing page in your marketing campaigns to achieve your key business objectives.
Make landing pages work for you.
Let's look at a basic example of how to use landing pages to generate leads.
Most small businesses start by attracting web traffic through a social media campaign, a paid ad, or even a link in a guest blog post, all of which points to a landing page. Visitors click through an ad and land on their page, where they are then invited to make an upcoming action. If you have done your work correctly and have used an effective home page software, the copy and design of your page will convince you of the value of your offer and force you to click and convert.
In the case of a lead generation homepage, a visitor can choose to receive a free PDF or register for a webinar. In exchange for your free content, you get a name and an email address to add to your database so you can follow up with future marketing offers.
See a detailed description of how landing pages work here.
Conclusion: no longer asked: "What is a landing page?" In essence, landing pages are simply the most effective marketing tool to convert traffic to potential customers and potential customers.
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