How do I send traffic to a landing page?
Your home page so you can start converting?
After you have published a page, it is time to promote it and put it in the hands of your target audience. But where do your visitors come from before they "arrive" at your landing page and how can you direct more traffic to your most important pages?
The most common landing page traffic sources (or digital marketing channels) include pay per click (PPC) ads, organic search, social networking, and email marketing. Some sources of traffic require you to spend part of your marketing budget, while others may be free to the seller who is willing to make the best effort.
In any case, your goal, as a marketing professional, is to participate meaningfully with visitors in a third-party channel (such as a social networking site) and direct that traffic to your dedicated landing page where visitors can learn more, Buy now and convert. The way you use your landing pages in your marketing depends on what you offer, to whom, and where your audience comes from.
Most of the time, this can be done with some simple strategies to direct traffic. Let's see how to promote your landing page by attracting and attracting the right visitors from the source.
Start at the source (traffic)
Even if you have the best creator of landing pages and your landing page is converting 80% of the traffic you send, you might still not succeed. Why? Unless traffic represents your target audience, your landing page is winning a battle but losing the war.
No matter how much money you spend (or do not spend) on digital advertising, all web traffic does not create the same. It is a strong focus on the criteria you are using to target people, where they come from and if your landing page fulfills its initial promise.
Your traffic sources are the basis of your marketing funnel and, ultimately, determine the quality and quantity of your potential customers (and customers).
How web traffic works within your marketing funnel
Do you wonder how much traffic you need or how many potential customers you should generate each month? The traffic on your landing page acts as your denominator and determines how many people will eventually move through the rest of your sales and marketing funnel.
For example, let's say that your Facebook ad reaches 100,000 unique users and 1% of those users click to see your landing page. That means 10,000 people come to your page, which has a conversion rate of 50%, which leaves you with 1,000 new potential customers.
By considering how many potential customers you convert to paying customers and working backwards in the funnel, you can ultimately calculate how much web traffic you need to get to your landing page each month to reach your goals.
However, achieving those goals requires that you enter into the granular detail of how and to whom you are heading. All this goes back to the initial traffic source. The place and the way you find the traffic will determine how you will promote your landing page and the quality of the potential customers you are attracting.
For example, let's say you sell training services for retirees. Your target audience is between 50 and 70 years old. Decide to post a paid Instagram ad. Although 5% of Instagram users are over 55, most are between 18 and 35 years old.
This means that not only are you wasting your money targeting your ads to the wrong people, but it is also likely that anyone who clicks on does not become a customer. You probably do better with a paid ad from Facebook or Google.
You want your traffic source to attract the right kind of traffic, so you are more likely to participate and convert those visitors into potential customers.
Where can I find the traffic?
Okay, let's find an excellent landing page traffic with the right sources!
1. Pay per click ads (PPC)
Pay-per-click ads come in all kinds of shapes and sizes: from paid ads on social media platforms to display ads and search engine marketing (SEM).
Depending on the platform you use, whether it's Google Ads ads, Facebook ads or a third party, you have a limited ability to (1) grab people's attention (2) send a message and (3) force people to Click on the next step.
That's where landing pages allow you to own your post-click experience and deliver customized content for that unique audience and traffic source. Unlike a standard web page, the Leadpages destination page software gives you the flexibility and agility you need to integrate with your paid ads and get a high return on ad spend.
Professional advice: run A / B tests and consistently split your PPC landing pages to scientifically squeeze the highest value out of every dollar spent on digital advertising.
2. Social networks
There are almost 2.7 billion social network users around the world, and approximately 77% of the population in the United States has at least one social media profile. Therefore, social networking sites are one of the most powerful ways to spread your message to a large captive audience.
Social media works well because you can use attractive images and an enhanced copy to create a community of followers that will naturally engage and defend on behalf of your brand. It's also a great way to engage visitors and encourage them to click on your landing page to get more information or complete a purchase.
Professional suggestion: do not think about how to promote your landing page on Facebook, because you will hear other companies doing it. Instead of pursuing the next major trends platform, focus on the social networking sites where you have the most and most engaged followers.
3. Content Marketing
Content marketing involves the strategic delivery of content throughout your client's journey to convert traffic to potential customers, potential customers and customers for delusional fans. The most successful content marketing involves a multi-omnichannel approach and remains highly targeted towards a narrowly defined audience.
Depending on the needs of your audience in various stages, you can educate, entertain or inspire through your content, with the understanding that if people find value in their content, they are more likely to consider your brand when they are ready to make a statement. purchase. .
Here are some marketing tactics for traffic that you should consider for your business:
Embed content updates (main magnets) in your blog posts.
Guest blog for third-party websites and includes a link to your main landing page.
Publish press releases online and with local news organizations and include a link to your landing pages (if allowed).
Appear as a guest on a podcast and direct people to your landing page in the air and in the program notes.
Send queries to HARO (help a reporter). It will usually provide a brief response to the interview and a backlink to your site or landing page that comes from a reliable source.
Professional advice: wherever and whenever you publish, always ask if you can include a link. The more links to your destination page, the more chances you have to attract a click.
4. Email marketing
Your email list is one of the most important assets of the company, but only if you constantly nourish those prospects and provide them with new conversion opportunities.
That requires that you produce content and engagement opportunities for your potential customers and existing clients, as well as for potential audiences.
These warmer and more engaged audiences are more likely to be ready to make a purchase (or a purchase with a higher ticket) if you only provide one opportunity Use your landing pages and Leadlinks® to invite these people to join a webinar , make a purchase or take advantage of a promotion.
Professional advice: Email marketing is the best source of traffic for a sales page, since it is getting pre-qualified prospects to make the sale.
Conclusion: where and how you get traffic from your landing page is critical to the success of your marketing funnel. Concentrate on the traffic sources that provide a large volume of visitors that are relevant to your business and the main magnet.
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